Insurance agency website templates. Pick one and Cactal builds it.

18 designs for independent agencies and agents who sell home and auto, business, life and health insurance or employee benefits, including agencies that quote online. Choose one and Cactal turns it into your agency's website, with your lines of coverage, your agents and a quote request form.

Insurance agency website designs

  • Insurance agency website design, family coverage on a dark sunset photo: dark navy shading over a family loading a car at sunset, white and yellow headline, blue quote buttons and a row of ratings

    A family loading the car at dusk sets a warm tone, with one quote button and a short row of ratings below.

  • Insurance agency website design, home, auto and renters coverage with a family on the porch: white header, a navy serif headline over a bright porch photo of a family with a golden retriever, an orange quote button and four coverage icons

    A family and their dog on the porch, four coverage icons and a row of the towns you serve below.

  • Insurance agency website design, small business coverage, dark and personal: dark photo of a bakery owner reviewing paperwork, white serif headline, purple button and three link tabs along the bottom

    A shop owner at work fills the screen, with tabs below for an advisor, business coverage and employee benefits.

  • Insurance agency website design, independent agency with a sunlit porch portrait: cream page, a navy serif headline, a golden quote button and two text links, a grandmother and teenage grandson laughing on a sunlit porch

    Says independent and how long you've served, with personal and business links under the quote button.

  • Insurance agency website design, family and business agency with a quote form on the first screen: white page, a navy serif headline, a navy quote button in a white form card and an agent showing papers to a couple by a window with a mountain view

    A short quote form and a call link sit under the headline, with a star rating from clients below.

  • Insurance agency website design, home and family coverage with claims links under the button: white header, a full-width golden hour photo of a family walking up brick townhouse steps, a white serif headline, a red quote button and two text links

    A family walking up to their door at golden hour, with claim and portal links right under the quote button.

  • Insurance agency website design, business and household coverage at the shop door: cream header, a smiling shop owner in an apron with her two children at a sunlit storefront, white serif headline, sage green quote button

    A shop owner and her children outside the store say one agency covers the business and the family behind it.

  • Insurance agency website design, home and business coverage outside the family bakery: dark navy page, a white serif headline, a gold quote button and an older couple in aprons carrying boxes outside a bakery at golden hour

    Two shop owners unloading boxes beside the headline, with separate links for personal and business coverage.

  • Insurance agency website design, family-run agency with a couple moving in: white header, a navy serif headline over a hazy sunlit photo of a couple carrying moving boxes up to a front door, a copper quote button

    A couple carrying boxes into their new home and one quote button, for family agencies with deep local roots.

  • Insurance agency website design, personal and business agency with claims and payments up top: white page, a large navy serif headline, a gold quote button and a smiling agent with a couple at a wooden table

    A warm table meeting beside the headline, with file a claim next to the quote button and make a payment in the menu.

  • Insurance agency website design, insurance brokers with a bold color panel: navy header, vivid purple curved panel with a white headline, and two brokers meeting an older couple at a table

    A vivid curved panel holds the headline, with quote and policy buttons and a top bar for claims.

  • Insurance agency website design, insurance and financial planning at the kitchen table: cream page, navy serif headline with a burgundy underline, burgundy consultation button and an advisor with a couple at a kitchen table

    An agent meeting a couple at home suits an agency that sells life cover alongside retirement planning.

  • Insurance agency website design, independent agency with a full quote form: white header, navy shading over a photo of an agent with an older couple, white serif headline, blue quote button, a quote form on white

    A quote form fills the right half, with the office address and phone under the headline, for local agencies.

  • Insurance agency website design, employee benefits with a curved meeting photo: deep navy page, white headline, cyan compare plans button, a curved photo of an adviser and a client reviewing papers at a desk

    Speaks to employers in the headline, with a curved meeting photo and compare plans as the main button.

  • Insurance agency website design, local agency with a soft blue office meeting: pale blue and white page, a navy headline, a steel blue agent button and an agent reviewing papers with a smiling couple at an office table

    A friendly agent going over a policy with a couple, with a talk-to-an-agent button instead of a quote form.

  • Insurance agency website design, established agency with a split hero: an advisor with an older couple at a kitchen table on the left, navy serif headline on pale gray on the right, red quote button

    Half photo and half headline, with a pay-online link in the top bar, for a long-established agency.

  • Insurance agency website design, health and benefits broker with an advisor at the table: white page, a navy and amber headline, a yellow talk to an advisor button and an advisor reviewing papers with a smiling couple

    An advisor going over a plan with a couple, plus individual and employer links, for health benefits brokers.

  • Insurance agency website design, recreation business coverage in a climbing gym: black and charcoal, a staff member checking a climber's harness in a climbing gym, white and cyan headline, cyan quote button, a stats bar

    Shows the kind of venue it insures in action, with a stats bar below, for a broker built around one niche.

Every design is an illustration by Cactal. The agencies, people and photos in them are fictional. Updated October 2026.

Describe your agency

What you insure, where you're licensed and how clients should reach you. Cactal writes the pages, sets up your quote request form and publishes the site.

How it works

  1. 1 Pick a design

    Browse by coverage or kind of agency and open any design to see it full size.

  2. 2 Add your agency's details

    Your lines of coverage, carriers, agents and how clients should reach you. Cactal writes every page and builds the site from your design.

  3. 3 Publish

    Ask for changes in plain words until it's right, then publish free on a Cactal domain, or on your own domain with Pro.

What an insurance agency website needs

What you insure, up front

Put the lines you write and the states you serve in the headline, so visitors know in seconds they're in the right place.

A quote request that's quick to start

Ask for a name, contact details and the coverage needed, then follow up for the rest. A short form gets finished more often than a long one.

A page for each line of coverage

Explain what each policy covers, who needs it and what affects the price. These are the pages people find when they search for a specific kind of insurance.

Claims and payments one tap away

Many clients visit only to pay a bill or report a claim. Keep links to your carriers' claims and payment pages in the header or footer.

Your agents and the carriers you represent

Photos and short bios of your agents build trust, and an independent agency can say how many carriers it works with. Check each carrier's rules before you show its logo.

License details and disclosures

Rules vary by state: some require license numbers in advertising, and life and health products carry extra rules. Check yours before you publish.

Questions

Are these insurance agency website templates free?

Every design here is free to start from. You can sign up, build and publish on a Cactal domain without a card and with no time limit. Putting your site on a domain you own is $25 a month on Pro, or $240 a year.

Do I need to know how to code or design?

No. Describe your agency in plain words and Cactal builds, edits and publishes the site. When you want a change, ask for it the same way.

How much does an insurance agency website cost?

A custom build from an insurance marketing agency often runs into the thousands of dollars and takes weeks. A builder template costs less, but you still write and fill in every page. With Cactal it's free to build and publish on a Cactal address, and your own domain is $25 a month on Pro, or $240 a year, with no setup fee.

Can I use my own domain?

Yes. Every site starts on a free Cactal address. Connect a domain you own on Pro for $25 a month, or $240 a year, and each additional website on its own domain is $20 a month.

Who owns the website?

You do. Every Cactal site is real React source code, so you can take it and run it anywhere. There is no export to buy.

Are these real insurance agencies?

No. Each design is an illustration made by Cactal, and the agency names, people, numbers and photos in it are fictional. Your site is built around your own agency.

Can clients request a quote on my site?

Yes. Cactal sets up a quote request form that asks for the details you need, filters spam and emails you each request. If you use an online quoting tool, your site can link to it or embed it.

Can clients pay bills or file claims on my site?

Cactal doesn't take payments or run a client portal. Your site links clients to the carrier or agency portal where they pay, file a claim or update a policy.

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Your insurance agency website, built for you.

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